Total brand management: an introduction (Record no. 17125)
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000 -LEADER | |
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fixed length control field | 00439cam a2200169ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 81-7881-382-3 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | TOT |
245 00 - TITLE STATEMENT | |
Title | Total brand management: an introduction |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Hyderabad |
Name of publisher | The ICFAI University Press |
Year of publication | 2004 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 179p. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Management |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Brand management |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Customer- Management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Braj Mohan Chaturvedi |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status | |
Current library |
Home library | Date acquired | Full call number | Accession Number | Koha item type |
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Kannur University Central Library | 23/05/2014 | 658.827 TOT | 18542 | BK |