Keat, Paul G.
Managerial economics :economic tools for today's decision makers/ - 7th ed.; - Noida : Pearson India, c2018. - 601p.; ill. ;
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.
978-93-868-7328-6
Managerial economics.
338.5024658 / KEA/M
Managerial economics :economic tools for today's decision makers/ - 7th ed.; - Noida : Pearson India, c2018. - 601p.; ill. ;
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.
978-93-868-7328-6
Managerial economics.
338.5024658 / KEA/M