Dr. Hermann Gundert Central Library catalog

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Jobber,David.

Principles and practice of marketing - 4th ed.; - New Delhi: MGH. 2004. - 942p.

ISBN: 978-0-07-710708-x

Subjects--Topical Terms:
Marketing Mix Decisions
Marketing Implementation and Application

Dewey Class. No.: 658.8 / JOB/P

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