Dr. Hermann Gundert Central Library catalog

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West, Douglas.

Strategic Marketing : - 2nd ed.; - Oxford: Oxford University Press. 2010. - 585p.

ISBN: 978-0-19-964260-1

Subjects--Topical Terms:
Branding Strategies
Pricing and Distribution
E- Marketing Strategies

Dewey Class. No.: 658.8 / WES/S

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