Dr. Hermann Gundert Central Library catalog

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Lantos, Geoffrey P .

Consumer behaviour in action: real-life applications for marketing managers / - Chennai : Yesdee Publishing , 2011. - 629p. ;

ISBN: 978-93-80381-11-4

Subjects--Topical Terms:
Consumer behaviour
Marketing

Dewey Class. No.: 658.8342 / LAN/C

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