Mukesh Chaturvedi.
Managing innovation and new product development : - New Delhi PHI Learning Pvt. Ltd. 2009 - 271p.
978-81-203-3727-5
Innovation management
Economic analysis
Test marketing
Product launch
658.83 / MUK/M
Managing innovation and new product development : - New Delhi PHI Learning Pvt. Ltd. 2009 - 271p.
978-81-203-3727-5
Innovation management
Economic analysis
Test marketing
Product launch
658.83 / MUK/M