Lindquist, Jay D .
Shopper,buyer and consumer behavior: theory and marketing applications / - 2nd ed.; - New Delhi : Bizantra , 2003. - 598p ;
Consumer Behavior
658.8342 / LIN/S
Shopper,buyer and consumer behavior: theory and marketing applications / - 2nd ed.; - New Delhi : Bizantra , 2003. - 598p ;
Consumer Behavior
658.8342 / LIN/S