Belch, George E .
Advertising and promotion: an integrated marketing communications perspective / - 5th ed.; - New Delhi : Tata Mc Graw Hill , 2007. - 795p ;
0-07-058194-0
Advertising
659.1 / BEL/A
Advertising and promotion: an integrated marketing communications perspective / - 5th ed.; - New Delhi : Tata Mc Graw Hill , 2007. - 795p ;
0-07-058194-0
Advertising
659.1 / BEL/A