Dr. Hermann Gundert Central Library catalog

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Peter, J Paul .

Consumer behaviour and marketing strategy / - 7th ed.; - New Delhi : Tata Mc Graw Hill , 2005. - 579p. ;

ISBN: 0-07-060158-5

Subjects--Topical Terms:
Consumer behaviour
Marketing strategy

Dewey Class. No.: 658.8342 / PET/C

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