Keller, Kevin Lane .
Strategic brand management / - 2nd ed.; - Delhi : Pearson Education Asia , 1992. - 816p ;
81-7758-487-1
Brand management
658.827 / KEL/S
Strategic brand management / - 2nd ed.; - Delhi : Pearson Education Asia , 1992. - 816p ;
81-7758-487-1
Brand management
658.827 / KEL/S