Dr. Hermann Gundert Central Library catalog

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kapferer, Jean-Noel .

Strategic brand management: creating ans sustaining brand equity long term/ - 2nd ed.; - New Delhi : Kogan , 2000. - 443p ;

ISBN: 81-7554-109-1

Subjects--Topical Terms:
Brand management

Dewey Class. No.: 658.827 / KAP/S

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