Dr. Hermann Gundert Central Library catalog

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Keller, Kevin Lane .

Strategic brand management: building measures and managing brand equity / - 2nd ed.; - New Delhi : Prentice Hall , 2003. - 788p ;

ISBN: 81-203-2309-2

Subjects--Topical Terms:
Brand management

Dewey Class. No.: 658.827 / KEL/B

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