Lovelock, Christopher .
Services marketing: people, technology, strategy / - 5th ed.; - Delhi : Pearson Education Asia , 1999. - 652p ;
81-297-0453-6
Marketing management
658.8 / LOV/S
Services marketing: people, technology, strategy / - 5th ed.; - Delhi : Pearson Education Asia , 1999. - 652p ;
81-297-0453-6
Marketing management
658.8 / LOV/S