Boyd, Harper W
Marketing management : a strategic approach with a global orientation / - 3rd ed.; - Boston : Irwin McGraw-Hill , 1998. - 547p ;
0-07-115429-9
Marketing management
658.8 / BOY/M
Marketing management : a strategic approach with a global orientation / - 3rd ed.; - Boston : Irwin McGraw-Hill , 1998. - 547p ;
0-07-115429-9
Marketing management
658.8 / BOY/M