Rajat Sethi
The last battle of Saraighat :the story of the BJP's rise in the North-east - Haryana Penguin Random House 2017 - xxxvii, 182p.
With special reference to Assam, India.
The first-ever account of the BJP's landslide victory in the 2016 Assam legislative assembly elections The Battle of Saraighat was fought in 1671 between the Ahoms of Assam and the Mughal invaders. In 2016, the BJP centred its strategy for the legislative assembly elections on this historic battle, focusing on issues of illegal migration, constantly invoked in the party's rallies, posters and communication to appeal to the voting public. The historic elections saw the BJP win an overwhelming majority of assembly seats in Assam, where the Congress had been in power for decades. It was a watershed moment that opened the door for the party to the political corridors of the North-east. In this book, Rajat Sethi and Shubhrastha, political campaigners for the BJP in the North-east, take you behind the scenes of the high-octane electoral drama. They outline the political history of the region, provide details of election strategies employed by the party and explain why they resonated with the local people so strongly. The Last Battle of Saraighat looks at Assam as a case study to explain the rise of the BJP in the North-east and throws light on the key political issues of the region.
9780670090273 0670090271
2017326126
Hinduism and politics
Hindutva.
Political campaigns
Politics and government
Rashtriya Swayam Sevak Sangh
Bharatiya Janata Party
954.162 / RAJ/L
The last battle of Saraighat :the story of the BJP's rise in the North-east - Haryana Penguin Random House 2017 - xxxvii, 182p.
With special reference to Assam, India.
The first-ever account of the BJP's landslide victory in the 2016 Assam legislative assembly elections The Battle of Saraighat was fought in 1671 between the Ahoms of Assam and the Mughal invaders. In 2016, the BJP centred its strategy for the legislative assembly elections on this historic battle, focusing on issues of illegal migration, constantly invoked in the party's rallies, posters and communication to appeal to the voting public. The historic elections saw the BJP win an overwhelming majority of assembly seats in Assam, where the Congress had been in power for decades. It was a watershed moment that opened the door for the party to the political corridors of the North-east. In this book, Rajat Sethi and Shubhrastha, political campaigners for the BJP in the North-east, take you behind the scenes of the high-octane electoral drama. They outline the political history of the region, provide details of election strategies employed by the party and explain why they resonated with the local people so strongly. The Last Battle of Saraighat looks at Assam as a case study to explain the rise of the BJP in the North-east and throws light on the key political issues of the region.
9780670090273 0670090271
2017326126
Hinduism and politics
Hindutva.
Political campaigns
Politics and government
Rashtriya Swayam Sevak Sangh
Bharatiya Janata Party
954.162 / RAJ/L