Kirti Dutta.
Brand Management: principles and practices/ - New Delhi: Oxford University Press, 2012. - 455p.;
978-0-19-806986-3
Creating a Brand
Brand Equity
Brand Strategies
658.827 / KIR-B
Brand Management: principles and practices/ - New Delhi: Oxford University Press, 2012. - 455p.;
978-0-19-806986-3
Creating a Brand
Brand Equity
Brand Strategies
658.827 / KIR-B