Using qualitative research in advertising :
- 2nd ed.
- Thousand Oaks, Calif. : SAGE, c2012.
- xv, 218 p. : ill. ;
9781412987240 (pbk. : alk. paper) 1412987245 (pbk. : alk. paper)
Advertising
Marketing research
Qualitative research.
659.1072
9781412987240 (pbk. : alk. paper) 1412987245 (pbk. : alk. paper)
Advertising
Marketing research
Qualitative research.
659.1072