Dr. Hermann Gundert Central Library catalog

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Doyle, Peter

Marketing management and strategy / - 3rd ed. - Harlow: Pearson Education: Financial times, 2002. - xviii, 446p..

Includes bibliographies and index.

ISBN: 0-273-65150-1

Subjects--Topical Terms:
Management
Marketing-Management

Dewey Class. No.: 658.8 / DOY/M

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